Visual research has historically been productive in foregrounding marginalised voices through photovoice as alternative to the written and oral forms of participation that dominate public participation. Photovoice projects have however been slow to leverage digital and spatial technologies for reworking …

Purpose: To explore the recent emergence of “authenticity” in fashion in terms of its linkingvalue in the context of tribal brand cultures in conjunction with value co-creation processes inmediated environments. Methodology: This study adopts a qualitative approach in the form of a case study of a youngNew …