The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

For this book, we chose the term Applied Design Research. “We”are the Network Applied Design Research: a learning community of professors and researchers at various universities of applied sciences. Within this community, we share our experiences with the many forms of applied design research. We consciously …

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Internationalization and global citizenship are increasingly becoming the emerging focus of higher education worldwide as universities seek to incorporate global learning in their policies, curricula and strategies. Global engagement, international collaborations, strategic alliances and operations are …

Junior design professionals experience conflicts in collaboration with others, with value differences being one of the issues influencing such conflicts. In a retrospective interview study with 22 design professionals, we collected 32 cases of perceived conflicts. We used a grounded theory approach to …

This article explores how junior design professionals cope with value-based conflicts. We interviewed 22 design professionals about past and current value-based conflicts and the coping strategies adopted. Applying a grounded theory approach, we identified 11 types of coping strategies employed by junior …

Many challenges that confront today’s society are complex and dynamic and require new perspectives to arrive at solutions that could not be found before. Finding such new perspectives is part of a process called reframing and one of its key stages is theme investigation. Understanding a problem thoroughly …

This book focuses on the key issues that affect military families when soldiers are deployed overseas, focusing on the support given to military personnel and families before, during, and after missions

Temporary parental absence is not unique to military families; various jobs in different industries involve work-related travel. Parental separation as a result of military deployment, however, differs from regular business travel, because it involves the risk that military personnel may be injured, …