The increasing trend of sustainable and on-the-go healthy food products results in consumers demanding more ‘natural and organic ingredients. Not only do consumers want healthier options, but there is also an increasing concern on part of governments and legislation makers on reducing salt levels in …

This final research is conducted as a bachelor thesis of the programme Delta Management at the HZ University of Applied Sciences in Vlissingen, Netherlands and is executed at the Coastal Conservation Institute (ICC) in the coastal municipality of São Sebastião in Brazil. The municipality is located on …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This report seeks to provide marketing guidance and recommendations for general retailers in order to increase the market share of organic vegetables and fruits in the Netherlands. This report seeks to answer the central question of “How to increase, from the perspective of general retailers, the organic …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …