This study presents an application of the contingent valuation method for valuing medal winning success on a transnational basis to test whether more medals won equates to more utility. To achieve this aim, a research project was set up in five countries: Belgium, Finland, Japan, the Netherlands, and …

Over the last few decades the power struggle between nations to win medals in major international competitions has intensified. This has led to national sports organisations and governments throughout the world spending increasing sums of money on elite sport. Several nations have indeed shown that accelerated …