The changes that have taken place in higher education in the last decade, such as output-based funding, global competition, and the marketization of higher education, call for a re-focus on the establishment of bonds between students and their educational institution. Previous studies have emphasized …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …