QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

In the Netherlands, the position of the city center is transitioning from a place-to-buy to a place-to-be. This means that the city center is changing from a place where people come to shop, to a place where people come to meet and experience. This shift causes Municipalities to reevaluate the position …

This paper presents the results of the research project ‘Going Eco, Going Dutch’ (2015- 2017), which investigated the production, design and branding of fashion textiles made from locally produced hemp fibers in the Netherlands. For fashion labels and designers it is often difficult to scrutinize the …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

The history has shown that the economy has impeccable impact on the fashion industry and despite it is not visible to everyone, the current impact of the recession on the fashion industry is clearly present. Clothes with disposable prices are loosing their appeal with uncertain incomes. The consumer …

LikeThis is een Nederlands modelabel, geboren in 2011 te Amsterdam. Het label is opgestart door twee zielsverwanten die een zeer positieve kijk op het leven hebben. De naam ‘LikeThis’ is voortgekomen uit die positieve kijk op het leven. Sinds december 2012 heeft het label een winkel geopend aan de Westerstraat …

In dit adviesrapport zijn er vanuit communicatieoogpunt aanbevelingen gegeven over het communiceren naar de doelgroep van MaisonDuPosh om op deze manier de naamsbekendheid te vergroten. Ook is er een beschrijving gegeven van de doelgroep. Om een goed advies te geven zijn er de volgende twee adviesgerichte …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

De scriptie geeft in eerste instantie een algemene analyse van de luxe merkenmarkt weer en gaat vervolgens verder met een diepgaande analyse van één product segment op de luxe merken markt namelijk: het luxe modesegment. Het doel van deze analyses is het beantwoorden van de volgende onderzoeksvraag: …