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Zocht je misschien: drinken, driven, drawing, driving?

How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old

Vera Laing (Student); Simone Hackett (Begeleider); Ad Franzen (Begeleider)

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

2014-06-10ICT & MediaBachelor

Vorige Volgende

How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old

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