Cut, cooled, packed, transported and traded all over the world, flowers represent a showcase of a worldwide integrated trade-logistics system. As one of the most perishable, vulnerable and time-critical products, speed is everything in harvesting, moving and trading of flowers. In the international trade …

The Netherlands is the largest export country of cut flowers in the world. Air cargo transport of flowers amounts to 25 percent of the total annual tonnage of goods that go through Schiphol Airport. However, due to uncertainty of the future development in international trade, as well as the increasing …

The purpose of this thesis is to analyze the consumer awareness of Anthurium cut flower in Being market and provide the recommendations for problem owner (Qing Yan Spring Horticulture Co.) to increase the sales rate in Being market.

Cost price efficiency is key in competing in the modern horticultural industry. Over the past four years I came to realize that bulb cultivation and the cultivation of bulb flowers is accompanied by major risks, as it is difficult to fine tune the product’s quality. Seasonal influences affect bulb growth, …