Presentatie voor studenten Marketing Management

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with an a Amsterdam University of Applied Science (AUAS), Weesperzijde 190, 1097 DZ Amsterdam, Netherlands average growth rate of 7.6% respects 2017. Particularity, Queretaro International …

This paper studies the factors that drive distribution structure design (DSD), which includes the spatial layout of distribution channels and location choice of logistics facilities. We build on a generic framework from existing literature, which we validate and elaborate using interviews among industry …

The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …

This advisory report has been written for the project Flavours of Málaga, which is aimed at women that live in the neighbourhoods of Málaga to improve their socio-economic position with the help of gastronomic heritage tourism. The second phase (Flavours of Málaga II) has recently started and focusses …

The purpose of this dissertation conducted at The Hague University of Applied Sciences (THUAS), is to determine how to attract more young French adults to The Hague based on the city marketing theory.

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

The Czech capital Prague boats a long history and numerous well-known tourist sights. As the city tourism is booming and the number of Austrian travellers has risen in the Czech capital, Prague City Tourism and Czech Tourism want to identify the travel motivation of Austrians to visit Prague in the spring …

Purpose - This paper aims to explain the influence of facility design on urban quality of life from the perspective of students' research. The outcome of this paper is to determine the influence of facility management (FM) on the quality of life to citizens in the city of The Hague by actively using …