This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

Introduction: Writing Readiness Inventory Tool In Context (WRITIC) is an activity-based assessment tool to evaluate which kindergarten children are at risk of developing handwriting difficulties. WRITIC-assessment is valid, reliable, feasible, predictive, and norm-referenced. Broad international interest …

The company, Harbich Ltd., is engaged in the construction of residential buildings. Traditional building materials such as ceramic bricks, concrete and reinforcement are used for construction. Given the fact that the production of these materials requires a huge amount of resources makes them unsustainable …

“An Echo To Revive” reintroduces the idea of sports in the heart of the city of Varna, Bulgaria by making it an approachable and interesting subject within the public domain of the urban fabric. Positioned in a key location in the City centre, this intervention aims to connect three distinct areas which …

COVID-19 has had a devastating impact on people worldwide. We conducted an international survey (n = 3646) examining the degree to which people's appraisals and coping activities around the pandemic predicted their health and well-being. We obtained subsamples from 12 countries-Bangladesh, Bulgaria, …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This professional product consists of a Social Media Marketing Plan especially created for Holiday Inn Hotel, located in Plovdiv, Bulgaria. The Social Media Plan aims increasing the leisure guests percentage for the hotel 

The hospitality industry depends increasingly on migrant labour. Migrants are wanted but are not necessarily welcomed in the host society. Multicultural workforce is portrayed as necessary means to organisational success within hospitality and EU regulations support equitable work opportunities. At the …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …