Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

The thesis report comprises of the regional profile development of the Ruwenzori region. A branding strategy has been incorporated in order to identify and shape the current image and identity of the western region of Uganda. 

The following research paper deals with the Russian tourist 's characteristics regarding their wants and needs. Furthermore, the destination branding, identity and image of the region of Twente was explored in order to gain an insight whether there is a match between the offerings of the destination …

- Overall: Politicians need to be educated at least to a basic level in the range of communications options that are available for region branding, to prevent a default position of using for example television simply because that is what politicians are familiar with. - Trade missions: widely used though …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

This thesis focuses on the upcoming Olympic Games in Sochi in 2014 and provides an analysis of ethics regarding the preparations. For the past few years, the situation of the preparations in Sochi has become more and more controversial. This thesis will provide an answer on the question whether the Russian …

Stocker Centrale Verwarming was founded in 1978. It is an established heating company in the region of Zevenaar; a city that lies on the border with Germany and the Netherlands. High quality and fast service are the vocal points of the organization. Because of changes in the industry, new competitors …

Working paper 2008