How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands
de Groot, Maurik; Wakkee, Ingrid (Centre For Economic Transformation (Cet))
Entrepreneurial Selling
de Groot, Maurik (Lectoraat Ondernemerschap); Majer, Marko; Wakkee, Ingrid
Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19
de Groot, Maurik (Lectoraat Ondernemerschap)