Er is toenemende kritiek op het BBP als maatstaf voor het welbevinden van een land maar het correleert snel met de score op de World Happines Index.

Anyone who wants to understand the decisions businesses take and how these affect their shareholders needs to study [some level of] corporate finance. But most textbooks are too technical and too specialist for most people’s needs. This book is written for undergraduate students, especially in non-financial …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

This thesis was conducted in response to a request by Dutch company – NBI International, which is organising an exhibition of Medicinal and Aromatic plants MAP-Expo, this year (2018) the second edition will occur on October 3rd and 4th. During this event, NBI International team will introduce MAP-Business. …

This study provides an exploratory analysis on the topic of online buying behavior of buyers in the packaging industry. To add, this research longitudinally analyzes the existing information on the topic, which has been gathered in the years 2014 to 2017. In addition, this information is then compared …

As businesses shift their attention from marketing to customer experience, ABB has created a customer experience centre at their Stonehouse facility. Covering the customer needs and integration into the sales process were lost along the rapid development of the centre. Through interviews with visitors …

A customized version of the SERVQUAL model by Parasuraman, et al. (1988) was used to evaluate the quality or value of the contemporary Customer Self-Service Portal for Philips Lighting BG Professional Services. The purpose of the research was therefore to identify the gaps in the strategic design of …

The research explains what is the appropriate digital marketing strategy Advantech can use to promote their dedicated product for the machinery builders and system integrators in France. The study conducted mixed methodology to investigate multiple standpoints.

The research was conducted on behalf of Bambi Medical B.V. to give the decision maker of the company a total overview of the lndian medical devices market and which factors should be taken into consideration when building market entry strategy. Additionally, recommendations for the company to enter the …