This dissertation explores the role of higher education institutions (HEIs) regarding sustainability. Firstly, it defines key terms, namely sustainability and green strategy. To further investigate what green strategies are, a few examples of sustainable strategies will be given. Subsequently, a timeline …

Food waste is a growing problem; 925 million people are living in starvation, while the total food loss worldwide could feed more than three billion people (Stop Wasting Food, n.d.). Food waste does not only impact society, it also impacts the environment; It is a waste of water, energy, and land (Engelsma, …

A vital element of liberal democracy is the relationship between a government and its citizens, which is often characterised by the concept of political support or its reverse, political alienation. Ideally, this relationship should display political support since this indicates a high level of trust …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This study aims to investigate the level of attention and politicization that has been granted in the institutional debate on the Pipeline Project Nord Stream 2. To do so the author has operated to assess whether the level of attention reserved to the controversial pipeline has contributed to obtaining …

There has been a rise in stress-related complaints among students in The Netherlands. Although the situation seemed to stabilize, over the past year the situation has worsened. This dissertation was written to find out the current situation for European Studies students at The Hague University of Applied …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …