purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

This paper analyzes the situational context of EA to identify the main needs of the organization. Two main objectives have been defined related to the principal needs of EA that are employees and funds. EA must increase the familiarity of the public in order to attract potential workers and opportunities …

The European Movement UK is a membership based organisation and is dependent on the financial contribution of its members. In this final paper, the future position of the European Movement UK is discussed. This final paper also provides recommendations on how the European Movement UK should operate to …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

Een case study naar de externe communicatie door Tear naar de donateurs over de tsunami hulpactie.

This thesis explores the subject of alumni relations with the aim of demonstrating how alumni relations can be of benefit to universities. It also goes into the difficulties that could present themselves with alumni relations both in the shorter and the longer term. This is supported by the testimony …

Norway rejected EC/EU membership in 1972, and then again in 1994. The aim of this report is to investigate why Norway has chosen to remain outside the union. The majority of the Norwegian government has supported a membership ever since the issue first was raised. Nevertheless, the people of Norway have …