Samenvatting

This report is written for the plywood manufacturer Allin SAS in Le Vanneau, France, as a final thesis. The thesis is a part of the bachelor “International Timber Trade” at Hogeschool van Hall Larenstein. The goal of the research is to create a clearer view of the market for Bruynzeel Hechthout in the Dutch yacht building industry. Before the acquisition of Bruynzeel Multipanel BV by Allin SAS Bruynzeel panels were sold directly by Bruynzeel Multipanel BV in the Netherlands. Since Allin SAS took over the production Bruynzeel panels are sold via dealers. To be able to make a future marketing plan a strategic market research is needed.