Effective media exposure : a German equestrianism print and online media analysis with regard to positioning Pavo over long term
Effective media exposure : a German equestrianism print and online media analysis with regard to positioning Pavo over long term
Samenvatting
The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively over long term.
| Organisatie | Van Hall Larenstein |
| Afdeling | Dier- en veehouderij |
| Jaar | 2010 |
| Type | Bachelor |
| Taal | Engels |
