Samenvatting

Social innovation is the renewal of labour organisation that leads to improved performance by the organisation. The innovations that are promoted under the heading of social innovation often require substantive behavioural change on the part of employees and managers. However, in many organisations there are hidden, often unconscious forces at work that make it difficult to implement these new ways of working. In this paper Maslow‟s hierarchy of needs and transactional analysis theory are used to identify possible barriers for the implementation of social innovation. A case study is presented to show how potential barriers can be identified.