New possibilities for enlarging Tigro's brand awareness on the Dutch market
New possibilities for enlarging Tigro's brand awareness on the Dutch market
Samenvatting
Tigro is a worldwide operating company. They are the specialists when it comes to distribution, blending , formulating, drying, packing, repacking, micronising, storage as well as the import, export of (dangerous) chemicals worldwide. Tigro offers these services for the chemical sector (agricultural, automotive and others) and for the pharmaceutical sector (food, drugs, cosmetics and others). Their portfolio mainly consists of long-term relationships and requires to be expanded. Especially during the current difficult worldwide economical situation, makes it a even greater motive to achieve this goal.
Currently Tigro does not practice a lot of marketing activities. Their main focus is word-of-mouth marketing. Because of that a lot of potential clients cannot be reached by Tigro, which makes it even harder for them to expand their portfolio and gain a higher turnover.
The main purpose of this report is discovering new marketing tools possibilities which can be
used by Tigro to reach their potential Dutch clients as well as what kind of improvements/
adjustments can be carried out in their already existing marketing activities.
The problem definition for the marketing research for Tigro will be as follows:
What other kind of resources then word-of-mouth marketing can enlarge Tigros
brand awareness in The Netherlands and how can they realize their marketing
objectives?
Organisatie | Hogeschool Utrecht |
Opleiding | International Business an Languages |
Afdeling | Marketing en Commerce |
International Business Studies | |
Jaar | 2009 |
Type | Bachelor |
Taal | Engels |