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The key to SharePeople's branding strategy

The key to SharePeople's branding strategy

Samenvatting

SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What branding strategy should SharePeople follow in order to increase sales with 14 percent from companies in the Netherlands within one year?"

OrganisatieHogeschool Utrecht
OpleidingInternational Business en Management
AfdelingInternational Business Studies
Jaar2013
TypeBachelor
TaalEngels

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