Foldable Solar Charger, from b2b to b2c
Foldable Solar Charger, from b2b to b2c
Samenvatting
Ningbo United Products wants to expand its line of business from solely business to business to a company that also has a business to consumer branch. They found a product, the foldable solar panel, that they want to do that with. The purpose of this report is to find out the market potential for the product and to find a possible entry strategy if the business idea is feasible. Therefore the main question of this report is as follows:
Is there a potential market for the foldable solar panels in The Netherlands, and if so how to enter this market before the summer of 2014?
Organisatie | Hogeschool Utrecht |
Opleiding | International Marketing Management |
Afdeling | Marketing en Commerce |
Jaar | 2013 |
Type | Bachelor |
Taal | Engels |