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Foldable Solar Charger, from b2b to b2c

Open access

Rechten:Alle rechten voorbehouden

Foldable Solar Charger, from b2b to b2c

Open access

Rechten:Alle rechten voorbehouden

Samenvatting

Ningbo United Products wants to expand its line of business from solely business to business to a company that also has a business to consumer branch. They found a product, the foldable solar panel, that they want to do that with. The purpose of this report is to find out the market potential for the product and to find a possible entry strategy if the business idea is feasible. Therefore the main question of this report is as follows:
Is there a potential market for the foldable solar panels in The Netherlands, and if so how to enter this market before the summer of 2014?

OrganisatieHogeschool Utrecht
OpleidingInternational Marketing Management
AfdelingMarketing en Commerce
Jaar2013
TypeBachelor
TaalEngels

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