Samenvatting

NOOSA-Amsterdam (followed: NA) has been expanding rapidly since the 1st year of its existence in 2008. As being a western brand, the question gained: How can we prepare for the upcoming markets in Asia? What do we have to change in terms of our current marketing communication strategy? In this thesis, research has been done on the following question: "How can NOOSA Amsterdam best position itself on the Chinese market with its current marketing communication strategy in the future?"