Samenvatting

Everything starts with technology. From buildings to a cell phone, and from the heating to the car, technology is everywhere. Because technology is playing an increasingly important role in society, ROC Mondriaan invests in the future. There is an increased demand for graduate engineering
students. After all, these students are the employees of the future. This has led to a growing market for technology and engineering. But to keep up with the changes, the School of Technology and Engineering must grow. To keep up with the new technologies, ROC Mondriaan needs to embrace the
new marketing technologies.
The research aims to draw up a marketing communication plan that will contribute to the growth of students in the school of Technology and Engineering. The School for Technology and Engineering is a specific school within ROC Mondriaan. However, the school does not attract a lot of new students. The reason for this is, the school is not known by the target group. Secondly, it is not preferred by students when it comes to further education. To make the school more known to the target group, it is essential to find the answer to this question: "Which marketing communication channels and content
should be used to ensure that the target group becomes aware and understands the level four courses of the school for Technology and Engineering."