Oprechte aandacht voor zorg
Oprechte aandacht voor zorg
Samenvatting
On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research will focus on the Alrijne Hospital in Leiderdorp.
Healthcare and marketing are relatively new to each other. Combining these two areas of knowledge will help healthcare institutions. If a healthcare institution dares to make clear and well-founded choices and can develop its own distinctive service strategy, both the patient and the healthcare institution will benefit. In order to increase the satisfaction of a patient, a good response to the wishes and needs of the patient must be made. Alrijne wants to exceed the expectations of the patient in order to create positive effects. Nowadays standard treatment is not the best care for every
patient. The main question of this report is:
"Which factors influence the service quality experience of Alrijne's patients?"
The aim of the research is to give Alrijne insight into the most important factors that influence the quality perception of patients with regard to Alrijne's service, in order to provide an advisory report on how Alrijne's service level can be improved based on the conceptual model and the customer journey.
Organisatie | Hogeschool Leiden |
Opleiding | Commerciële Economie |
Afdeling | Faculteit M&B |
Datum | 2020-01-20 |
Type | Bachelor |
Taal | Nederlands |