Samenvatting

The valve industry has been experiencing a healthy recovery from the economic crisis, and there is a continuing robust growth in Chinese and Indian market. SUNGO has valve business in more than 30 countries, with the increasing demand of valves in the global market, the management team of SUNGO plans to expand their business in a new market--India. The objective of this thesis is to analyze the feasibility of SUNGO to enter the Indian valve market and find out a particular area for expansion.