Samenvatting

P. Louwerse BV is one of the many car dealerships that are affected by the increasingly difficult economic conditions. During the first six months of 2013 the total revenue generated by the Dutch car market decreased by 16%. The revenue generated by brand new vehicles in this market decreased with a staggering 36%. Operational costs remain stable for P. Louwerse BV and there is no clear market perspective for the coming years. The objective of this report is to find out how the company is affected on an operational level by this decrease in revenue, and how it can reduce these negative impacts.