Samenvatting

Writer and researcher Florian Cramer shares some of his research into little known factors influencing the rise of the alt-right - a segment of right-wing ideologies presented as an alternative to mainstream conservatism in the US. His presentation maps the emergence of this large white supremacist subculture, shining a light on the complex origins of the cultist language and image codes adopted by the movement. The alt-right presence has grown on message/image boards such as 4Chan and 8Chan through its appropriation of the meme, and managed to achieve significant cultural dominance, transforming their own brand of meme culture into a powerful and tangible tool. Cramer’s research has not only charted the successes of this unexpected online activity, but has also illustrated the apparent lack of any equivalent sub-cultural energy on the left. From Trump and Pepe the Frog, to Kek (the Egyptian God of chaos), Cramer’s lecture will challenge the shallow discourse of fake news and ‘post-truth’, which creates a smoke screen covering the actual dynamics at play, and in doing so will course the continual popularity of ‘Fashy’, or ‘fashionable fascism’.