Samenvatting

The Sharing City platform is the online platform project created by shareNL to support the sharing economy within a sharing city. The current platform support the sharing cities in the Netherlands. Development of sharing economy is expanding and each country has potential for this economy. To expand the project, research is needed to know more about the platform execution for overseas countries.
A possible project for sharing city platform is China, starting in Shanghai as a potential sharing city. Field research is required to obtain the needs and wants of the target audience. Sharing economy and the platform introduction must happen simultaneously. The voice of the company counts instead of the individual opinion. The balance of active participation is in line with the company’s direction. The platform should take direction with partnership and collaboration for future projects.
The subject of sharing economy is unfamiliar. The positioning strategy is obliged to increase awareness for sharing economy. The strategy will execute for one year in China. The execution strategy is online and offline presence under the name shareCN. Weekly updates and two monthly meetups enlarge the knowledge about sharing economy. The shareCN platform and the media resource Weibo and WeChat are the communication tools. In the second year participation strategy execute the online presence into actual projects and activities.