Samenvatting

Coaching students to develop their own professional identity, known as PI development for short, is an updated approach to Student Career Coaching which reflects the demands of today’s world of work. By discovering their own professional identity during their university education, students can make the most appropriate choices in their academic careers, achieve a smooth transition to the labour market and exercise greater self-direction in their professional careers. This helps them prepare for a professional future in which change seems to be the only constant.
Helping students to develop their professional identity is a challenge which various study programmes are starting to tackle at Rotterdam University of Applied Sciences. Annemiek Grootendorst has been working with several programmes to help them rise to this challenge. In doing so, she has acquired extensive practical expertise and has written this book with the aim of sharing her knowledge, insight and experience with others and as a source of inspiration for them.
Annemiek also describes the process which study programmes have to go through to incorporate PI development into their curricula and teaching, based on a framework of career competencies and career questions. She clearly describes the changes that need to take place at the various levels (from educational vision to education delivery), including the stakeholders involved at each level. Examples, contexts, tips and background information make the subject matter insightful and engaging.