Samenvatting

The paper is divided into eight different chapters. The introduction part lists the research
questions and some important factors for a successful event. The second chapter presents the
basic information of the Chinese Enterprise Summit (shorted as CES) in terms of the event
programme, the organization and the follow-up evaluation. The subsequent chapter identifies
and analyzes the problems of the CES. In the fourth section some cultural models are used to
explain the disparities between Chinese and Dutch cultures in the CES case. Important
barriers to communication are illustrated with examples in the fifth section. The sixth chapter
introduces a similar case study so as to find helpful advices and solutions. Chapter seven
summarizes the answers to the research questions. Recommendations then conclude the
entire paper.