Samenvatting

The consumer has the choice to either purchase clothing in brick-and-mortar stores, offline, or in webstores, online.
Yet, this was not the case 15 years ago, when online shopping began to rise. The term was not yet well known, and
not all the wanted products were available online. Now, the consumer has the opportunity to choose between offline
and online, although they do not favour one over the other all the time. What the shopping situation will look like in
15 years is still a mystery, yet it can be speculated about with the help from several sources.