The International Paralympic Committee and its Corporate Partners
A study on partnership satisfactionThe International Paralympic Committee and its Corporate Partners
A study on partnership satisfactionSamenvatting
This is a study about how the International Paralympic Committee (IPC) can evaluate its corporate partnerships regarding the partners`level of satisfaction. The final paper includes a literature review combined with field research. Interviews were conducted among the IPC`s corporate partners as well as experts in the area of sport sponsorship.
The result is a recommendation to the IPC regarding possible areas of improvement for its client services as well as a sample questionnaire. The questionnaire could form the basis for future evaluations of the corporate partnerships.
Organisatie | De Haagse Hogeschool |
Opleiding | ESC Communicatie |
Afdeling | Academie voor European Studies & Communication |
Partner | The International Paralympic Committee |
Jaar | 2014 |
Type | Bachelor |
Taal | Engels |