Samenvatting

What is the impact of transparency for Cordaid regarding the increase of donors?
A survey showed that people find transparency very important and that transparency in finance and communication will help Cordaid to get more donors. Nowadays, people want to be more involved when they spend their money and they want to be able to ask questions about the projects. NGOs should be accountable for their actions and should be able to show the way they spend their money on, for instance, emergency help and rebuilding Haiti after the earthquake. Not only because Cordaid, and NGOs in general, receive huge amounts of money every year but also because it influences the lives of the givers and receivers of those charitable causes.
Even though this dissertation will only focus on Cordaid, it can serve as a pilot for other NGOs since they all deal with money which they receive from their donors