Social media metrics and analytics in marketing : S3M A mapping literature review
Social media metrics and analytics in marketing : S3M A mapping literature review
| Organisatie | HAN University of Applied Sciences |
| Afdeling | Academie International School of Business |
| Lectoraten | |
| Lectoraat | International Business |
| Gepubliceerd in | International Journal of Information Management Vol. 38, Uitgave: 1, Pagina's: 270-276 |
| Jaar | 2018 |
| Type | Artikel |
| DOI | 10.1016/j.ijinfomgt.2017.10.005 |
| Taal | Onbekend |
