Samenvatting

The present study proposes a framework for university students’ metaverse technologies in education acceptance and intention to use. The study is based on the Technology Acceptance Model (TAM). Data used are coming from two universities and are compared to each other. 311 university students from The Netherlands and 292 from Greece participated, gathering 513 valid answers to analyze (285 from The Netherlands and 228 from Greece). The objectives of the study are to analyze the relationship between students’ intention to use metaverse in education technologies (hereafter named MetaEducation) in correlation with selected constructs of TAM such as Attitude (ATT), Perceived Usefulness (PU), Perceived Ease of Use (PE), Self-efficacy (SE) of the metaverse technologies in education, and Subjective Norm (SN). Furthermore, we want to research any cultural differences between the two populations based on their answers. Therefore, we propose two different structural models from the SEM analysis, once for each country. For both proposed models, different and individual analysis is conducted. We decided not to combine the datasets, since the samples present several cultural differences. The proposed models will be useful to universities’ managers, policymakers, and professors to better incorporate the upcoming metaverse technology. The present study tests the correlations among the aforementioned constructs. Preliminary results show a hesitance to use MetaEducation technologies from university students from both countries. Self-efficacy and Subjective Norms affect Attitude and Perceived Usefulness positively, but on the other side, there is no strong correlation between Perceived Ease of Use and Attitude or Perceived Usefulness and Attitude. Authors believe that the weak ties among the study constructs have to do with the lack of knowledge of what really MetaEducation really is, and which are its advantages of use.