Samenvatting

Although HC Barcol-Air is already an international player in the market for air distribution products, the export manager wants the export department to grow more and as such, contract more projects overseas. Realizing this growth means that the company wants to know how to profile itself better amongst competitors and especially improve on the ways of communication towards potential clients, using digital and non-digital marketing tools. Probleemstelling/doel: How should the current marketing strategy for the export department be changed so that it generates more visibility for the company, creates a competitive advantage and makes better use of (digital) marketing tools, resulting in more projects and turnover?