Samenvatting

This project aims to propose and evaluate possible solutions for UNIFY, related to transforming their event strategy in both an online and when possible, offline environment. The paper also aims to research, analyze and take into consideration the opinions of the students who are in contact with UNIFY at the moment.
The structure of the project aims to first analyze the current state of the business and provide suitable and relevant solutions to the question of the client. Key concepts have been studied and incorporated into research to provide valid and reliable results and conclusions.
The final product which is delivered consists of different parts that could help the company in the future. A draft calendar, recommendations, innovative solutions and surveys are created for the new event strategy. Also, the product contains measurements for the success of the framework and a financial analysis for future events.