Samenvatting

There is a lack of coherency in style and easy adaptability to target platforms of digital tree assets on online marketplaces necessitating efficient in-house creation of these assets for Independent Arts Software GmbH. This thesis investigates the feasibility of using Speedtree to create trees in-house and the ease of adaptability to the diverse range of target platforms used by the client. A sample tree species was created in Speedtreebased onresearch and observational data to streamline the creation process as much as possible, and its adaptabilitywas validated via A/B performance testing. Results showed a clear improvement in performance on lower-endtarget platforms with only very little work done for optimization. It is concluded that Speedtree is a viable tool for efficiently creating digital tree assetsand offers great changeability for performance and style requirements.