Samenvatting

This thesis project discusses the innovation of the entrepreneurial ecosystem in tourism. The goal of this thesis project is to finalize the way that project team 'Flavors of Malaga ' can facilitate the innovation of an entrepreneurial ecosystem in tourism in Malaga. To achieve the goal, six interviews were conducted to investigate the current situation of the entrepreneurial ecosystem in tourism in Malaga. In addition, desk research was conducted to examine the lessons from some of the best practice cases for the innovation of the entrepreneurial ecosystem in tourism in Malaga. The structure of the interviews and desk research both covered three aspects. They are material, social, and culture attributes. The results of six interviews showed that the key weaknesses of the current ecosystem were the loose relationship among stakeholders and the lack of management. The results of the desk research pointed out the key lessons for a successful entrepreneurial ecosystem in tourism. They are understanding stakeholders, having a strong network, and having a suitable leadership style. After thorough analysis of the research results, the advice options were considered, and one was chosen. This thesis suggests that the project team should engage stakeholders and establish a website to facilitate the innovation of the entrepreneurial ecosystem in tourism in Malaga. and having a suitable leadership style. After thorough analysis of the research results, the advice options were considered, and one was chosen. This thesis suggests that the project team should engage stakeholders and establish a website to facilitate the innovation of the entrepreneurial ecosystem in tourism in Malaga. and having a suitable leadership style. After thorough analysis of the research results, the advice options were considered, and one was chosen. This thesis suggests that the project team should engage stakeholders and establish a website to facilitate the innovation of the entrepreneurial ecosystem in tourism in Malaga.