Samenvatting

The Saxion XR Lab offered the assignment to recreate a news item in virtual reality. This report covers the research regarding the news items‘ impact compared to a traditional representation, such as an article.
To invent a solution that appeals to young adults and fills a market gap, a demo VR experience was developed. It covered a recent news item connected to human trafficking. The demo was based on a theoretical framework dealing with the previous use of VR in journalism, immersion, and storytelling in VR, among other topics. To measure its effect, the demo was tested with the target group at the XR Lab in Enschede.
Key findings of this study showed that there is a stronger impact on the test participants, compared to traditional media. The article left many participants saying that they feel bad for the victim. But the VR demo had them understand the situation the victim was in.Interactive and game-like elements were expected by the target group and made the experience more appealing. Though, technical difficulties and a lack of sound during the test sessions disrupted the immersion. Those issues need to be taken care of before using the product.
The report closes, concluding that the demo can be used as a base for further development. Surveys proved that the general majority of the participants are interested in VR news reporting. The recommendations of this report suggest use cases for a polished product similar to the demo and different aspects to further research. Together with those and the research results acquired in this report, the demo can be used to advertise cooperation between the XR Lab and external clients from the news industry.