Samenvatting

Summary
Purpose:  This paper explores the factors influencing willingness to pay for sustainable technologies in some hospitality industry facilities, particularly hotels.
Design, methodology, approach: for this study was used quantitative analysis of the results obtained through a survey conducted by the author of this work on the streets of Amsterdam.
Findings:  In this paper, the questions have been put forward that demographic characteristics such as gender, age, education, marital status, influence the subject when choosing between hotels that support sustainable technologies or those that don’t. However, the results showed that among the above characteristics, only the country of residence could be a factor that can ultimately affect the choice of a hotel that supports sustainable technologies. Other demographic factors are not decisive in the final choice of a hotel that supports sustainable technologies.
Research limitations, implications:  The survey was conducted only in Amsterdam and only by filling in paper questionnaires according to respondents for a strictly limited period. For further research, it may be proposed to use an online survey, as well as research on other popular tourist destinations and cities.
Originality, value:  At present, the issues of environmental protection and the use of non-renewable energy sources have acquired global significance. In this regard, the issues of sustainable development affect all aspects of the existence of modern civilization. The hospitality industry is one of the areas where the issues of sustainable development are most relevant because they are associated with the daily use of water, electricity, gas, various consumables and consequently operating costs. Investments in sustainable technologies have a defined payback period and lead to higher prices for the final consumer of hotel services. The goal of this study is to determine the need and importance of such investments and to make recommendations on the feasibility of creating and maintaining sustainable technologies in hotels.