Samenvatting

The Hospitality Business School of Applied Sciences situated in the Netherland, approached six bachelor 's degree students to conduct research in certain geographical areas for an upcoming master ' s degree in Hospitality Management. The students were also responsible for assisting HBS with the development of a promotion plan. The program 's launch will take plan in September 2020. The role of this study was to focus on the region of China as per request of the academy being referred to as 'the client '. The Chinese student market was previously not investigated within HBS and the client was curious to learn the future of Chinese master students.
The management question for this study was formulated as: How can Saxion 's Hospitality Business School promote its future Master in Hospitality Management in the region of China?