Samenvatting

Recently the problem of an excessive tourism became very noticeable in the capital of the Netherlands. Tourists focus only on the few key places that make Dutch culture, ignoring the rest of the country, leaving other cities and villages empty and creating traffic in Amsterdam (Schlagwein, 2019; Boffey, 2019). This initial issue was introduced by the client of the Siege of Grolle project, Michiel Flooren, who sees an opportunity in this situation - attracting tourists to historically significant cities, such as Groenlo. The client wants to promote the city using animation as one of the potential ways of making the city recognized for its rich history. The research aims towards finding out what role an art director plays in the animation development.
Based on the theoretical research on the essential elements needed for animation creation from the perspective of art direction, the Siege of Grolle cinematic teaser was developed. During practical research, 10 pieces of concept art, 3 versions of a storyboard and 2 art styles have been created. The results indicate that the art director plays a major role in the development of any animation, as it requires consistent style and supervision.
Key words: art direction, animation, storyboard, composition, siege of Grolle, art style.