Product Strategy Adjustments for PPAA
Product Strategy Adjustments for PPAA
Samenvatting
The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.
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Organisatie | Saxion |
Opleiding | Hoger Hotelonderwijs |
Datum | 2016-11-01 |
Type | Bachelor |
Taal | Engels |