Samenvatting

Vegantranslate is a service that helps consumers to find the best plant-based food products for their preferred meals. However, the website doe not have any users yet, and needs to be changed to match the market demand. This business plan gives instructions for the client on how a Vegantranslate 2.0 should be created so that it serves the needs and wishes of the target group. Moreover, the revenues and costs of this plan are estimated, and the best possible options are given. The main results show that in order to efficiently serve the users, a mobile application is not needed, but an upgraded and mobile optimised website.