Samenvatting

Access to market information by smallholder chicken farmers is most important for involving in the chicken market. In chicken value chain the one with skills and well equipped more making profits. Most of the indigenous chicken producers are rural smallholder chicken farmers. Most of the rural farmers lack market information about their chicken. Due to lack access to market information such as the price of the chicken at the markets, quality, and quantity of the chicken required at the markets, smallholder chicken farmers negotiate on prices of their chicken based on the information provided by village middlemen/traders. This issue significantly reduces the bargaining power of smallholder chicken farmers. This study aims to identify constraints facing smallholder chicken farmers in Tanzania to access market information using smallholder chicken farmers in Misungwi district as a case study.