Samenvatting

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in the scheme. Primary data was collected from farmers in three villages using a structured questionnaire and focus group discussions while retailers, wholesaler, institutional consumers, extension agents, supporters and processors were surveyed using checklist tools. A transect walk was used also used to observe the features in Kwimba district. The data collected were then processed and analysed with the aid of SPSS version 23, Excel, chain map, Venn diagram, PESTEC, and SWOT analysis to give the overall picture of market access. Results indicate that many farmers do not have full market access due to lack of market information, unreliable markets, low price, quality demand, low production, minimum contact with the extension officers, lack of organised groups and mistrust by traders (brokers on farm). The research concludes that there is a significant price difference between farmers who use the formal in contrast with informal market channels. Moreover, only (27%) farmer use formal channels. The study recommends mobilisation of stakeholders’ forum, establish mobile-based electronic market information system, adoption of warehouse receipt system, intensive farmer training on marketing issues, provision of improved inputs in a timely and affordable manner. Additionally, processors need to have access to affordable capital to improve their rice processing machines, wholesaler, traders and should be licenced and buy their product in warehouse receipt system. It is also recommended that retailers should buy their product from licenced trader and, consumers should buy their product from licensed retailers in order to ensure that they purchase high quality products.