Samenvatting

Houtimport v.d. Hoogenhoff is interested in expanding their sales to the export market and in particular to the UK. By analyzing the market, an advise is given to Houtimport v.d. Hoogenhoff how they should position their sales into the UK hardwood market. This report contains analysis of Houtimport van den Hoogenhoff internal structure, their sales and imports, their experience with the UK market and the competition they are facing. Secondly, analysis of the UK hardwood market with a special focus on the demand, trade and use of European Oak timber.