Activities for singles: How can regiomaris attract singles to book activities?
Activities for singles: How can regiomaris attract singles to book activities?
Samenvatting
The Bachelor thesis has been written to investigate how regiomaris can use the developed strengths of the company and opportunities of the external environment to offer activities for singles. The student has chosen for a marketing plan including desk- and field research. Field research includes interviews as well as an online questionnaire. This helps to get insight in the internal and external environment of the company regiomaris and the tourism industry.
| Organisatie | NHL Stenden Hogeschool |
| Opleiding | Commerciele Economie |
| Afdeling | Academie Commerce & International Business |
| Partner | Stenden Hogeschool |
| Jaar | 2014 |
| Type | Bachelor |
| Taal | Nederlands |
