Samenvatting

City Hospitality is a concept created to enhance the welcoming feeling in cities for tourists. Visitors whose expectations are exceeded, are known to act as ambassadors for their destination and are more likely to return and spend more during their trip. It is unclear whether City Hospitality can contribute to exceeding expectations and thus create additional value. As it is an initiative that is strongly reliant on stakeholders, the City Hospitality Chair needs to be able to show the value of City Hospitality to these stakeholders.

The aim of this research is to investigate the possible impact of City Hospitality on hotel satisfaction of urban tourists.

Results from both primary and secondary data suggest that all three City Hospitality Elements are in some fashion related to the emotions experienced by urban tourists during their visit to Amsterdam.
Results presented in this research can be distributed to relevant stakeholders in a comprehensible format, such as, a short research report or infographic. Presenting the value of City Hospitality in a clear manner will facilitate the decision-making process for stakeholders, knowing that City Hospitality creates additional value.